Link or Content – Which is the boss? Today if you have a new website with great content it is impossible to rank unless you have links from an “authority” site. So most of the websites today are created by hiring writers to create “keyword ” rich articles, few really interesting websites rank well for many of the subjects I am interested in.
The current search engines rank “keyword rich” articles well and old websites well. For example if you search for any India related term , the first 10 search results will be the archived news of sites of major newspapers in India and rediff, which have been online for a long time. Almost all the newspapers get their news from the same press agencies, PTI / Reuters /AP or the same press release by a company’s PR agency. The search results will have the same text, only a different site design . So if you want to compile or compare information from different sources, search engines are not very useful.